The Greenmarket movement is an urban movement. Basically, it's a farmer's market that takes place in the city. However, Greenmarkets are the Kleenex or Xerox of the farm market world. Greenmarkets is a brand name in the farm market world. The most famous Greenmarket in North America is the Union Square Greenmarket which was started back in the 1970s.
There are more than 42 official Greenmarkets, run by the New York City and the agricultural folks, which coordinate he Greenmarkets in New York City.
By contrast, while New York State Ag and Markets folks monitor and work with the NYC folks regarding Greenmarkets, the state Ag and Markets department folks administer the rest of the markets in the state, which are called Farm Markets.
The actual local markets are run by local volunteers, who attend annual conventions to pick up the most recent and best practices and trends and marketing ideas.
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